Appaloosa Journal

SEP 2018

Appaloosa Journal is the official publication of the Appaloosa Horse Club, the international registry for the Appaloosa horse.

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Page 8 of 174

ceo NORMAN WIEMKEN has been around Appa- loosas for about 16 years after meeting Tim Barnes and his family and currently works at Cedar Springs Farm in Illinois. He is a Mili- tary Veteran (Army) and holds a Bachelor's Degree in Hospitality Management. Norman is known in the ApHC community for his up- beat support, positive outlook—and cooking skills. contributors DR. REBECCA BELLONE is the Associate Di- rector of Education and Outreach at the Veterinary Genetics Laboratory and Associ- ate Adjunct Professor in the Department of Population Health and Reproduction at the School of Veterinary Medicine University of California - Davis where she studies the genetics of both pigmentation and ocular disorders in horses. 4 Appaloosa Journal September 2018 LARRY & KAREN WILLIAMS run a professional photography and graphic design business and are long-time supporters of the equine industry. Larry Williams Photography is the official photographer of the Appaloosa Horse Club. Fan Base? A P P A L O O S A H O R S E C L U B 1938 - 2018 S eptember is a key transition month for several reasons. Those of you who have horses qualified for the World Show are thinking about entries and making travel plans. If you are on the trail, competitively or otherwise, it can be a good time to take in some scenery and, hopefully, enjoy some pleasant weather. The fall race meets are packed with important stakes races and futurities. For the back-to-school crowd this time of year is especially busy, but meaningful, in that you get to hit the "refresh" button and set new goals. In some ways, we all seem to do the same sort of re-focusing and taking measure of where we are in relation to expectations and items on our checklist. For the ApHC, it's pretty much all about creating and delivering member value. As I frequently mention, part of that value is determined by your personal level of engagement or involvement at all levels — regional, national and international. As an association of Appaloosa enthusiasts with varied interests, the ApHC can some- times feel like a collection of separate parts, but I happen to believe it fits the "big-tent" analogy very well. We all have the same starting point for our participation - the horses we admire. From there, we take advantage of whatever programs and activities we specifi- cally need and enjoy. And, even if your only connection is in looking through the Journal each month, we know how important it is to support your interest. As with other livestock organizations that I've seen, one of the most important assets of the ApHC is the member- to-member connection. Breeders, owners, trainers, competitors and fans of the horse help each other, learn from each other and share a special bond. We acknowledge that there is always more the Club can do to support the process, but we should be proud of the fact that we're still learning and evolving after 80 years. In particular, we are challenged by new realities in terms of economics, the role of horses in our culture and significant changes within our potential customer base. Part of our con- versation at every level needs to be about how to adjust our membership profile. For ex- ample, are there ways to attract "non-horse" people to our groups? Are we doing enough outreach in our local communities to simply let them know what we do and how we do it? Are we helping newcomers young and old to discover some of that magic found in the human-to-horse connection? As we prepare for a more aggressive membership campaign this fall, can we count on you for some help? Steve Taylor CHIEF EXECUTIVE OFFICER A P P A L O O S A H O R S E C L U B 1938 - 2018 Build the Can We

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