Appaloosa Journal

AUG 2018

Appaloosa Journal is the official publication of the Appaloosa Horse Club, the international registry for the Appaloosa horse.

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ceo NORMAN WIEMKEN has been around Appa- loosas for about 16 years after meeting Tim Barnes and his family and currently works at Cedar Springs Farm in Illinois. He is a Mili- tary Veteran (Army) and holds a Bachelor's Degree in Hospitality Management. Norman is known in the ApHC community for his up- beat support, positive outlook—and cooking skills. contributors DR. REBECCA BELLONE is the Associate Di- rector of Education and Outreach at the Veterinary Genetics Laboratory and Associ- ate Adjunct Professor in the Department of Population Health and Reproduction at the School of Veterinary Medicine University of California - Davis where she studies the genetics of both pigmentation and ocular disorders in horses. 4 Appaloosa Journal August 2018 LARRY & KAREN WILLIAMS run a professional photography and graphic design business and are long-time supporters of the equine industry. Larry Williams Photography is the official photographer of the Appaloosa Horse Club. Time A P P A L O O S A H O R S E C L U B 1938 - 2018 A s we enter the warm, and usually dry, weeks of August many of you are planning final efforts to qualify for the World Show. This month's calendar is packed with regional shows across the country. If you are headed out, here's wishing you safe travels. We just put the wraps on successful Youth World and National Shows and we need to say another big "thank you" to exhibitors, sponsors and supporters who helped make things happen. In Moscow, our focus shifted to the Chief Joseph Trail Ride, Appaloosa Museum fundraising activities and getting those babies registered. It's not just a cliché; the sum- mer is passing quickly. In addition to preparations for the World Show, we'll be evaluating the various member benefits we offer to make sure you have every opportunity to get a valuable return on your dues investment. A fall membership drive will include information about more ways to save by joining or renewing. Here's a reminder that membership also entitles you to a vote in this year's board election. Each of the seven territories will be choosing a director to serve a four-year term. We will be providing more information about the candidates, the voting process and the election schedule. Please vote! More than ever, growth strategies for membership are top-of-mind these days. Every- thing we do and everything we'd like to do as an association truly depends on stabilizing, and then expanding, the number of members, registrations and program participants. As discussed in this space many times, the equine industry is quite different than the scene 20 or 30 years ago. In fact, every segment of agriculture is talking about today's target audience, for whatever you are trying to market, being "too far removed from the farm." In our case, it's particularly true that most of our potential members/buyers have never touched a horse or had any cowboy/cowgirl daydreams. There remains, however, a distinct fascination with the animal and a basic connection that can't always be explained. One of the nationwide programs aimed at broadening the exposure to horses is called "Time to Ride" and it's managed by the American Horse Council. A few of you participated last year, and we strongly suggest that more of you consider the 2018 version of the "Time to Ride Challenge." The purpose of the Challenge is for equine businesses such as stables, clubs and non-profits to introduce new people to horses and help them become regularly involved by providing the newcomers a positive beginner-friendly horse experience while competing for cash and prizes. It's a great way to promote yourself and what you can offer in the way of equine activities. More opportunities to promote the Appaloosa breed can certainly be a plus. At least take a look at the program and see how you might make it work for you or your group. Visit: timetoride.com for all the details and to sign up. A P P A L O O S A H O R S E C L U B 1938 - 2018 Good Use of A

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